Conscious. Sustainable.

Q: Fair treatment of employees

We offer a working environment that is characterised by respect, equal treatment and the promotion of professional development. Fair wages according to collective agreements Regular training/professional development Company health management Overtime regulations and accurate time recording Participation in the organisation of rosters Regular employee satisfaction surveys Rejection of all forms of discrimination Numerous benefits for employees Employee benefits

Q: Active support of local & social projects

Our hotel sees itself as an active part of society and attaches great importance to social responsibility. DEHOGA soup kitchen for the homeless during the winter months Donation to cultural organisations such as Swinging Hamburg Membership of the Alsterdorf civic association Membership of Skål International (global professional association for the tourism industry) Support for the Klein Borstel local history association Participation in the Hilf Mahl! (planned from winter 2025) Cooperation with Click A Tree via Best Western Guests can select the "plant a tree" booking option when booking via Best Western. The trees are planted in the Best Western forest in Ghana, which has now grown to over 2,000 trees.

Q: Mobility

Mobility and hotels have always been closely linked. Travelling has and will continue to change in the future, as will mobility within a city. Sufficient e-charging stations for electric vehicles on the hotel grounds Bicycle hire including the hotel's own e-bikes Co-operations with innovative mobility providers such as MOIA in Hamburg E-mobility at the Alsterkrug

Q: Cultural heritage & responsibility for the region

Our Hanseatic city of Hamburg is often regarded as a cultural heritage because the city has a rich history and a variety of cultural contributions to offer: Historical importance as a trading city Hamburg is one of the oldest trading cities in Germany and has a long history as an important harbour and hub for international trade. Architecture The historic city centre with its historical buildings, the Speicherstadt warehouse district, the world's largest warehouse ensemble, which was declared a UNESCO World Heritage Site in 1991, and modern buildings such as the Elbphilharmonie concert hall are examples of the city's cultural wealth. Music and art The city has world-famous concert venues such as the Elbphilharmonie and is home to numerous theatres, opera houses and art galleries. The music scene has also produced many famous artists, including the Beatles, who performed in Hamburg in the early 1960s. For many years, we have maintained close partnerships with the theatres Komödie Winterhuder Fährhaus, Schmidt Theater, Schmids Tivoli and Schmidtchen . Tips for the protection of cultural heritage

Q: Energy-efficient solutions

We rely on energy-efficient solutions and technologies to reduce energy consumption and minimise CO₂ emissions. 100% green electricity Smart, ecological energy mix (PV systems, CHP units and air/heat exchangers) Automated optimisation of the heating, ventilation and air conditioning systems Kitchen ventilation system continuously variable according to usage intensity (sensor control) LED lighting in all areas of the building Night lighting in corridors and public areas (greatly reduced) Boiler in cascade connection to optimally cushion the fluctuating energy demand

Q: Purchasing & Procurement

We try to prioritise products and services from suppliers who also use sustainable practices. Our focus is on the use of local food and environmentally friendly hotel products. Hotel cosmetics with Cradle to Cradle standards, completely vegan, cruelty-free and free from microplastics, silicones, mineral oils and parabens At least 70% of our products and services for the hotel's F&B area are sourced from suppliers within a radius of ≤ 100 km Washing of e.g. bed linen, towels, bathrobes is carried out by a laundry in the immediate neighbourhood We prefer to offer regionally produced drinks (Magnus mineral water, Fritz soft drinks, Ratsherrn Pilsner...)

Q: Waste management

We pursue sustainable waste management, recycling and the reduction of single-use plastic. Individual packaging, for example at the breakfast buffet, is minimised In housekeeping, we rely on refillable, environmentally friendly cleaning agents for room cleaning Waste separation and proper disposal Regular monitoring and systematic data collection on the volume of residual waste Preferential purchase of refurbished iPads/phones where possible/reasonable Reservation confirmations and invoices are preferably sent online Digital guest directory is available in the hotel Employees are encouraged to print out as little as possible Digital magazines/daily newspapers available in the hotel Email signature "Thinking before printing" is set up

Q: Promotion of biodiversity

When designing green spaces and outdoor areas, we pay attention to the protection of biodiversity and take measures to promote its development. Creation of the hotel's own herb garden Bee-friendly planting of balcony boxes Insect hotel on the hotel grounds

At a time when the protection of our environment and responsibility for future generations are becoming increasingly important, the hotel industry also has a duty to do its part. Our hotel recognises the importance of sustainability and strives not only to offer a unique guest experience, but also to actively contribute to the conservation of resources.

With our sustainability strategy, we want to do justice to both ecological and social aspects. We promote environmentally friendly practices, pay attention to the use of sustainable materials, support the local community and ensure that our employees work in a fair and respectful working environment.

Our aim is to find a balance between comfort and responsibility so that our guests not only have an unforgettable time with us, but also become part of a future-orientated, sustainable commitment.

Conscious. Certified.

Conscious. Responsible.

Auf dem Bild sind viele Hände zu sehen, die übereinandergelegt sind. Die Hände gehören zu verschiedenen Menschen und zeigen Gemeinsamkeit und Teamgeist.

Social & regional commitment

The Best Western Premier Alsterkrug Hotel sees itself as an active part of society and attaches great importance to social responsibility. Thanks to our long tradition as an "inn", we are deeply rooted in our neighbourhood.

Where possible, we work closely with local businesses and are committed to promoting the regional economy.

And because actions count more than words...

... Let's get down to brass tacks, let's do this in concrete terms:

Conscious. Green.

Das Bild zeigt eine kleine Glaskugel, die die Erde darstellt. Sie steht auf grünem Gras und reflektiert das Licht.

Sustainability & environmental awareness

We rely on renewable energies, optimise our use of resources and prefer environmentally friendly, local and fair trade products wherever possible in order to minimise our ecological footprint.

With great commitment and creativity, we integrate sustainable solutions into all our operational processes without losing sight of the comfort of our guests.

Together with our team, we develop a sustainability programme every year with small and large measures to make our hotel "greener" step by step and thus better equipped for future challenges.

And because actions count more than words...

... Let's get down to brass tacks, what do we do in concrete terms?